VIP World Cup Russia 2018 Facebook filters

VIP "World Cup Russia 2018" Facebook filters

Croatian national football team made us very proud in 2018.
As true football fans, we could not let an opportunity like this to go to waste - Croatian themed football masks were uploaded while we were still in the group phase in the tournament.
While speaking with our partners from VIP Hrvatska (A1 Hrvatska today), they told us that they would like to enable fans all around the world to share their football cheer.

So this is exactly what we have done.
Taking flags from every participant country, we have made multiple versions of the flag so fans can differentiate themselves and choose the mask that will fit their inner football fan.
The activation was a success since the masks were downloaded and used more than 600 000 times, with more than 65 000 of shares just within the first week of their release.

next work

Wienerberger Tondach AR