When approached by the City council of Vodnjan, we were tasked to envision an activation which would show the life cycle of an olive.
Olive growing has been an agricultural and monetary staple of this region for hundreds of years, while olive oil made in this region of Croatia regularly wins prizes at international olive oil competitions even in modern times.
In addition to the olives, the main actors of the activation, we also wanted to show the life of an olive grower in past times, before the rise of the production technology.
VR
Olive VR
Virtual reality cultural heritage experience
In order to show the full life cycle of an olive together with a historical production cycle of olive oil, we have decided to follow the life of an olive seed from the beginning to the end. as soon as you start the experience, you are encouraged to clean the patch of soil on which you are going to plant the olive seed. After planting, you are watching your olive tree grow, taking care of it by trimming it. Soon after, first olives will be ready for pick up; after the olive pickup, you are to take them for the weigh-in. After the weight has been determined, you can go and press your own olive oil.
This is the first all-inclusive olive experience ever made, and we have enjoyed producing it immensely.