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Jan 04, 2024

5 min read

How to Choose an XR company for your project: A comprehensive cheat sheet

Choosing the right Extended Reality (XR) company for your project is a strategic decision with far-reaching implications. As the XR field is full of innovation and potential, finding a partner that aligns with your vision and goals becomes crucial. This cheat sheet will guide you through the key considerations to ensure you make an informed and effective choice.

1. XR Company vs. Gaming Company: Understanding the Core Differences

It’s essential to differentiate between XR companies and gaming studios, as they cater to different markets and possess distinct expertise. Gaming companies are masters in engaging users within fictional worlds, primarily focused on the games sector. Their strength lies in creating immersive game experiences.

In contrast, XR companies use VR, AR, and MR technologies for broader applications, including healthcare, education, and beyond. Selecting a partner who aligns with your project’s goals means understanding these fundamental differences.

XR companies vs gaming studios

2. Track Record: Assessing Experience and Adaptability

In the rising XR industry, the longevity and adaptability of a company are significant indicators of expertise. Most XR firms are relatively young, with many being less than five years old. Those that have thrived through the industry’s early stages bring invaluable insights and experience.

Look for companies that have witnessed the evolution of XR, adapting to its changes and challenges. Their experience in similar projects to yours can be a critical factor in their ability to deliver successful outcomes.

When in doubt, a good option is to check platforms such as Clutch and Pangea to find reviews by previous clients and details on relevant projects.

Clutch_Delta Reality

3. Cost: Finding the Right Balance

Costs for XR projects can vary greatly, influenced by complexity, technology, and expertise. Be wary of quotes that seem too good to be true; they might overlook potential project risks. Similarly, the most expensive option isn’t always synonymous with the best quality.

Look for a balance where the cost reflects the quality and scope of services. Ensure that the company you choose offers the best value for your investment, with a clear understanding of your project’s specific needs and challenges.

4. The right team

A competent and successful XR project hinges on a multidisciplinary team that brings together a spectrum of essential skills. This team should be well-rounded, encompassing UX designers, developers, 3D designers, QA professionals, project managers, and a pivotal role – the Business Strategist.

  • UX Designers: Their role is crucial in ensuring the final product is intuitive and user-friendly, focusing on the user experience and interaction design.
  • Developers: They translate creative ideas into functioning, high-quality software, handling the technical aspects of the project.
  • 3D Designers: Responsible for bringing the visual elements of your project to life, their expertise in animation and modelling is indispensable.
  • Quality Assurance (QA) Professionals: They play a vital role in ensuring the application performs flawlessly, focusing on testing and debugging.
  • Project Managers: They orchestrate the project, ensuring efficient communication, resource management, and adherence to timelines.

Adding to these roles, the Business Strategist collaborates closely with the UX designer during the initial phase of the project. Their responsibility is to define solutions that maximise business value, aligning the project with market trends, customer needs, and overall business goals. This strategic perspective ensures that the project is not only technologically advanced but also delivers tangible business results.

XR team

5. Production Timeline: Synchronising with Your Objectives

A clear and structured production timeline is vital. Your XR partner should provide a timeline that aligns with your project’s goals, including design, development, and delivery phases. This timeline should be a roadmap, ensuring all parties are on the same page and the project moves smoothly towards your intended outcome.

Production Timeline


Choosing the right XR company is a crucial step in your project’s journey. This cheat sheet is intended to guide you through the process, helping you find a partner that aligns with your objectives, budget, and timeline.

With the right company, you can leverage the full potential of XR technologies to create innovative solutions that transform your business.

Curious to learn more? Reach out for a consultation!

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