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Embrace emerging technologies

We use different technologies to merge physical and virtual worlds in real-time. Collectively these are known as extended reality (XR)
Augmented Reality

Augmented reality (AR) overlays images, text, or 3D objects, onto the physical world. AR involves the use of a device, such as a smartphone, and it uses the device’s camera and sensors to capture the physical environment and add digital content to it.

Virtual Reality

Virtual reality (VR) creates a simulated 3D environment and puts the user in it. The user can interact with the virtual environment, often using hand-held controllers or other devices.

Mixed Reality

Mixed reality (MR) combines elements of both VR and AR to create an interactive experience that blends the physical and virtual worlds. It allows digital content to interact with the physical world.

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